“Kinsman Design has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group.”
Assistant General Manager
Towereed Properties Development Ltd
Brand Strategy
We are a brand strategy agency focused on creating distinctive, memorable brands. With a brand-first approach, we uncover what truly connects with your audience and develop strategic foundations that drive long-term growth.
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A Proven Brand Strategy Process Backed by Insights
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Trusted by Over 100 Leading Brands for 15 Years
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Efficient 60% Faster Strategy Solutions
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Multi-disciplinary Strategy and Design Services

Our Clients
POSITIONING YOUR BRAND AS A MARKET LEADER
A strong market presence ensures long-term success. Our approach covers every aspect of brand strategy, including brand positioning, brand voice, brand purpose, and brand books. By combining strategic insights with creative innovation, we develop comprehensive brand strategies 60% faster than traditional agencies and differentiate your business effectively.
A Strategic Approach to Building Stronger Brands
Our brand strategy process is driven by deep insights and creative expertise. We uncover the core of your brand, defining its value proposition and positioning in the market. Our services encompass brand voice development, purpose articulation, and the creation of comprehensive brand guidelines.


Experienced & Focused
• Corporate
• Technology
• Fashion & Textiles
• Manufacturing
• Consumer Products
• Sustainability
• Beauty & Skincare

Trusted by Over 100 Leading Brands Globally
We are trusted by over 100 leading brands across diverse industries; we bring top-tier experience to every project. Our track record in crafting impactful brand solutions ensures you gain the advantage of industry-leading insights.

Accelerated Strategy Delivery ~60% Faster
Speed and agility are essential in today's rapidly evolving market. Our streamlined strategy process ensures that visual assets, guidelines, and brand systems are delivered approximately 60% faster than traditional agencies. This accelerated delivery allows businesses to launch brands without compromising quality.


Effortless Process. We Do All the Hard Work.
We manage every stage of the brand strategy journey. Our proprietary briefing process ensures we gather all the critical details efficiently and effectively. Our team handles every detail of the brand strategy process, minimising your workload and requiring input only at key milestones. This ensures that your brand development journey is smooth, efficient, and stress-free, allowing you to focus on core business operations.

Expertise Across Industries
With extensive experience across retail, beauty, technology, and professional services, we craft unique brand designs to deliver standout solutions. Our focused approach ensures each design meets your industry's specific demands and captivates your target audience.
Brand Strategy Services
Brand Strategy
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Research and Insight
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Brand Strategy
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Brand Purpose & Positioning
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Competitive Study
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Naming & Copywriting
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Brand Architecture
Brand Design
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Logo & Visual Identity
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Brand Guidelines & Toolkits
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Print & Consumer Collaterals
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Creative Direction
Recent work
“Kinsman Design has created remarkable work for The Whitney building... in which we are heading as a group.”
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“Kinsman Design has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group.”
Read moreBen WongAssistant General Manager
Towereed Properties Development Ltd