“Kinsman Design developed the research, strategy, brand identity and marketing activation for Walmart’s new brand of shopping malls in China. The project was very successful and achieved our objectives.
It is a first-of-a-kind template for how we’ll roll out The Mall brand across tier three and four cities across China. We are very happy with the process and the results and continue to work with Kinsman Design.”
Senior Director of Marketing
Walmart Asia Realty
"I have had the good fortune to partner with Matthew and the team at Kinsman Design on several projects over the years and have always come away impressed and satisfied with the work produced. Matthew is as good as they come: visionary, sensible, brave, empathetic, with a keen marketing and business mind.
His team are tough, highly-skilled with a keen attention to detail and client satisfaction. They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique."
Regional Vice President, Digital, APAC Region
Hyatt Hotels Corporation
“We have been very happy with the brand strategy and activation of the Tencel, Veocel and Lenzing Industrial brands undertaken by Kinsman Design.
It was a very large-scale and challenging project. Since the launch, the repositioned brands have been favourably received by the market.”
Manager
Global Branding
Lenzing Group
"Kinsman Design undertook the brand repositioning and refreshment for CITIC Capital and one of its major subsidiaries – two very important projects for our group that focus on building a stronger global image.
Kinsman Design led our team through a range of strategic recommendations and designs that we refined together through a highly collaborative approach.
The new design helps clarify the brand difference and leadership position of CITIC Capital and its subsidiary.
We really appreciate their dedication to quality on these projects and meeting our needs."
Director
CITIC Capital
"We’ve worked with Kinsman Design for several years on digital, packaging and in-store activations for many of the brands within Bacardi’s portfolio.
Our work together is quite varied and covers a range of marketing channels and languages. We have found them to be very dependable and trustworthy, with an excellent multi-disciplinary design team able to meet requirements in a short time.
We really value their professionalism and ability to keep updated and knowledgeable of new and emerging marketing channels.”
Assistant Customer Marketing Manager
Bacardi-Martini Asia Pacific Limited
“Kinsman Design has worked with OCRA Worldwide for over ten years and is a long-term, trusted brand partner that knows our brand and our business as well.
They have advised our firm on a range of strategy and design projects for different offices within our group.”
Group Managing Director
OCRA Worldwide
"Kinsman Design’s branding and activation expertise has allowed us to reach deeper into our key markets and implement new strategies to drive engagement. They were able to get into the mindset of both our B2B and B2C customer groups and produce work that speaks their language.
We highly value their excellent communication, responsiveness to feedback, and their focus on our project. Their team has been wonderful and collaborative – taking loads off our in-house team and I am very excited for what we can continue to do together with them."
Senior Marketing Communications Manager
Candela Medical
"La Maison du Chocolat has worked with Kinsman Design for over four years now on packaging design. They skillfully and meticulously create new innovative designs without changing our brand DNA."
Assistant Marketing Manager
La Maison du Chocolat
“Kinsman Design helped us define the NUSTAR brand, and it's different market personas which later on created the online customer experience appropriate to each.
I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”
Senior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts
“You did a great job and the Speeki team really enjoyed working with your team.”
CEO
Speeki
“We consider Kinsman Design to be our business partners for our Manuka honey branding project. They really went above and beyond for us with high-quality strategic thinking and creative design.
When we were starting off we interviewed several agencies, and BKinsman Design’s passion and experience in FMCG branding stood out. They took the lead on research and insights and helped us to capture several market opportunities through the brand value proposition.
Thanks to Kinsman Design, our brand stands out in the Manuka Honey market and our market share is growing.”
Founder
Manuka Royale
“Kinsman Design was our strategy and design partner for the brand repositioning of Royale International – a large-scale project for our group.
Our brand had grown rapidly in several different areas, and we needed a new brand strategy and value proposition that could unify all our products and services.
They elegantly captured not only our business edge and differentiation but our whole work ethic in our new brand strategy summation, 'Make it Happen'.”
Global Head of Marketing
Royale International
“We initially approached Kinsman Design to conduct a brand refreshment exercise for our school, remaining open minded about what improvements could be made.
They have helped us modernize our brand in a way that moves the school, students and educators forward and yet maintain the beloved heritage of the brand.
Working with their team has been an energizing and empowering experience.”
Head of Schools
International Christian School
“The team showed a deep understanding of Bemis’s niche position within the textile industry and the solutions we offer.
They helped us transform from a B2B-focused brand to a more consumer-focused B2C brand.
The APAC-focused brand activations developed together have helped us to increase our market share in Asia.”
APAC Marketing Manager
Bemis
“Kinsman Design has been our branding agency for over ten years and has created several of our F&B concepts. They are sharply focused on our business needs and understand the continually evolving consumer preferences in our industry.
They always give us the time needed to perfect our brand concept and then carefully consider how to express it in a range of in-store and digital channels. Our Hungry Korean brand continues to receive compliments a decade later.”
Founder
Hungry Korean, Crusta
“Kinsman Design absolutely understands Fai Po’s leading position within the jewellery industry. They are a key branding and activation partner for us and consistently create exciting online experiences that reflect the core of our brand.
We first started working together on the refreshment of our website which is a large and complex task that helps us to move from a B2B to a B2Me platform.
They were able to think strategically and creatively about our brand and business and help us to work more efficiently. We are now in our second project focused on multi-channel brand activation and we are excited about the results.”
Business Developer
Fai Po Gem & Jewellery Ltd
“Kinsman Design has been our branding and marketing consultant for several projects within our group covering both B2B and B2C industries.
They were responsible for the whole development from brand strategy through to bringing the brands to market. Excellent work.”
Chairman
ITM Global
“We approached Kinsman Design after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand.
Working together we created a brand that has been very well received by the market. Great work”
Founder
Muon Activewear
“Our project was challenging due to the technical nature, but Kinsman Design really came through for us – developing our brand and website.”
Manager of Overseas Division
Beijing Dorun Science and Technology Co. Ltd
"Kinsman Design delivered on a varied range of projects for us, from packaging to restaurant design, as well as offering valuable insight into our overall brand positioning and development.
The team were highly motivated, responsive and energetic and delivered fully on every brief we gave them. Our experience has been a very positive one extending over a number of years."
Chief Executive
Lei Garden Restaurant Group
“Prezlock is a disrupter in the lock industry – with a fingerprint key and a customisable funky design, it was designed to appeal to style-conscious teens to 30s for students, gym and luggage.
We partnered with Kinsman Design to help us to define the brand strategy, identity, eCommerce and activation plan. We had a great collaboration over almost a year, and as we were breaking new ground with the product the business model and positioning needed many rapid adjustments and calibrations until we found the sweet spot with the target customer group."
Founder and CEO
Prezlock
"We’ve worked with Kinsman Design for a long time – over 15 years, and they have helped us design many interesting products.
We are one of the leaders in the adult toy industry – which is an industry that requires constant innovation to keep ahead, and Kinsman Design has designed close to 10 product brands and over 500 packaging designs for us. They understand our business and have a good eye for changing consumer trends that have helped us to keep on the forefront."
Director
P. Gopaldas Ltd
"Kinsman Design has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group"
Assistant General Manager
Towereed Properties Development Ltd
"beingAI is a company that develops AI-powered agents and experiences. Kinsman Design has been supporting our company with product ideation and designing user interface and digital product workflows.
We appreciate their innovative thinking, professionalism, and commitment to delivering projects on schedule. They demonstrate a deep understanding of user experience and contemporary, high-quality design principles. Also, their ability to quickly and fully grasp our company's vision and business objectives enabled us to foster a productive partnership."
Co-founder and CEO
beingAI
Winning hearts and trust
-
“We are very happy with the process and the results”
Read moreTracy Liu, CMDSenior Director of Marketing
Walmart Asia Realty -
They are always looking to deliver more than what the brief states and achieve that special 'Wow' factor that is truly priceless and unique
Read moreJon LiuRegional Vice President, Digital, APAC Region
Hyatt Hotels Corporation -
“Since the launch, the repositioned brands have been favorably received by the market”
Read moreLinda ChanManager
Global Branding
Lenzing Group -
“We really appreciate their dedication to quality”
Read moreCindy K. K TamDirector
CITIC Capital -
“We have found them to be very dependable and trustworthy”
Read moreHerman CheungAssistant Customer Marketing Manager
Bacardi-Martini Asia Pacific Limited -
“Kinsman Design has worked with OCRA Worldwide for over ten years and is a long-term, trusted brand partner”
Read moreBart DekkerGroup Managing Director
OCRA Worldwide -
"Kinsman Design’s branding and activation expertise has allowed us to reach deeper into our key markets and implement new strategies to drive engagement"
Read moreJoyce TsuiSenior Marketing Communications Manager
Candela Medical -
"They skillfully and meticulously create new innovative designs without changing our brand DNA"
Read moreRebecca YauAssistant Marketing Manager
La Maison du Chocolat -
“I feel a sense of pride at what we achieved working together for the website launch. Great teamwork. Great job”
Read moreElizabeth GokauchiSenior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts -
“You did a great job and the Speeki team really enjoyed working with your team.”
Read moreScott LaneCEO
Speeki -
“We consider Kinsman Design to be our business partners for our Manuka honey. They really went above and beyond for us”
Read moreElena BrambillaFounder
Manuka Royale -
“They elegantly captured not only our business edge and differentiation but our whole work ethic in our new brand strategy summation, 'Make it Happen'”
Read moreMabel LeeGlobal Head of Marketing
Royale International -
“Working with their team has been an energizing and empowering experience”
Read moreBrian Modarelli, PhDHead of Schools
International Christian School -
“The team showed a deep understanding of Bemis’s niche position within the textile industry”
Read moreRachel HoAPAC Marketing Manager
Bemis -
“They are sharply focused on our business needs and understand the continually evolving consumer preferences in our industry”
Read moreAndy LeeFounder
Hungry Korean, Crusta -
“Kinsman Design absolutely understands Fai Po’s leading position within the jewellery industry. They are a key branding and activation partner for us”
Read moreAmy ChanBusiness Developer
Fai Po Gem & Jewellery Ltd -
“Excellent work”
Read morePeter Tsang JPChairman
ITM Global -
“Working together we created a brand that has been very well received by the market. Great work”
Read moreAntonia BekiarisFounder
Muon Activewear -
“Our project was challenging due to the technical nature, but Kinsman Design really came through for us – developing our brand and website”
Read moreCarol SiManager of Overseas Division
Beijing Dorun Science and Technology Co. Ltd -
"The team were highly motivated, responsive and energetic and delivered fully on every brief we gave them"
Read moreRod MackenzieChief Executive
Lei Garden Restaurant Group -
"We had a great collaboration over almost a year"
Read morePaul TsuiFounder and CEO
Prezlock -
"They understand our business and have a good eye for changing consumer trends that have helped us to keep on the forefront"
Read moreManesh DaryananiDirector
P. Gopaldas Ltd -
"Kinsman Design has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group"
Read moreBen WongAssistant General Manager
Towereed Properties Development Ltd -
Their ability to quickly and fully grasp our company's vision and business objectives enabled us to foster a productive partnership.
Read moreJeanne LimCo-founder and CEO
beingAI