



Case Study© 2023
Fleet ManagementHong Kong© 2023
Industry
LogisticsRevamping the brand of a leading ship operator
As one of the globe's largest third-party ship management firms, Fleet Management oversees over 350 vessels. Kinsman Design partnered with Fleet Management to refresh its brand identity and better align it with its parent company, the Caravel Group.
We enhanced all primary brand touchpoints, crafting a revised logo, updated website, and new marketing materials like sales decks and print advertisements. The focus was on highlighting key brand attributes such as resource efficiency, transparency, an award-winning vessel monitoring system, and a strong commitment to safety and environmental stewardship.