Case Study© 2018
Cold-pressed Beauty
RARE SkinFuelHong Kong© 2018
Industry
Consumer ProductsBranding for Beautiful Skin – RARE SkinFuel
RARE SkinFuel offers a line of skincare products made entirely in Australia, featuring certified organic and native ingredients, blended using a cold-pressed process to enhance natural beauty. Kinsman Design was tasked with building the brand from the ground up, including developing the brand strategy, voice, packaging, and initial web presence.
The brand design system embodies RARE SkinFuel's dedication to natural beauty and confidence through its all-natural ingredients. Their "reveal, not conceal" approach is evident in every aspect of the brand, from product naming to packaging and brand voice.