CEBU’S LIFESTYLE CAPITAL

Filinvest, one of the Philippines' leading land developers, has created City di Mare, a 300-hectare urban enclave. Situated along the scenic Eastern seaboard and just minutes from Cebu City, this development boasts extensive amenities, including Cebu City's largest waterfront mall, BPO-ready office spaces, and a variety of dining options, offering a vibrant and convenient environment for active families.

Kinsman Design collaborated with Filinvest on a comprehensive branding project, from strategy to communication design. Guided by insights, we reimagined urban living by examining key livability and sustainability metrics from other cities. This led to the value proposition "the lifestyle capital of Cebu," which unified the diverse elements of the development into a cohesive, growth-oriented identity, creating an engaging urban experience for residents and visitors alike.