Kinsman Design was charged with a full rebrand for Speeki, aiming to establish it as a leader in the ESG sector.
To stand out in the competitive and evolving ESG field, Speeki utilized intelligent AI-driven tools to embed ESG deeply into crucial business areas.
Our goal was to create a dynamic, advanced platform reflecting Speeki's innovation and ambition.
We began with an in-depth business analysis, uncovering transformative insights through collaboration.
By exploring the target market to identify unmet needs and assessing competitors, we defined Speeki’s purpose and edge through workshops.
The main strategy tool developed is a three-stage model: collecting signals, analysing for insights, and proposing impactful actions.
The strategy aims to help companies grow by avoiding ESG risks and adopting positive ESG practices, adding value and leveraging enhanced ESG management through ratings and certifications.
'Take no chances. Hear all voices' emphasises preemptively addressing potential ESG issues with sophisticated AI algorithms that detect early signs of risks like fraud or discrimination.
The platform's advanced AI-driven algorithms can identify early signs in conversations, business decisions, and transaction data that may indicate potential fraud, bribery, racial discrimination, or other risks.
We created user personas for various customer groups and mapped UX journeys for six roles, including executives, compliance, legal, and supply chain.
Efficient navigation was crucial for the information-rich Speeki Platform to facilitate each user’s unique site journey.
19 ESG Risk Areas.
6 Core UX Journeys
Our UI approach focused on human-centred design and a positive brand voice that resonates with customers.
Complex data was simplified into easy-to-understand snapshots.
“You did a great job and the Speeki team really enjoyed working with your team.”
Scott Lane
CEO
Speeki
Complex data was simplified into easy-to-understand snapshots.ng impact of Speeki – at the same time exuding reliability and professionalism.
A brand voice that is vibrant, energetic, and professional
Colour played a key role in the UI design, creating an energetic and positive atmosphere to emphasise Speeki's solutions.
The photographic style reinforced the 'Take no chances. Hear all voices' message, strengthening customer relationships.
The UI design grid was crafted to provide a cohesive, forward-thinking brand experience, reflecting cultural evolution in leading companies.
Thanks
Many thanks to Scott, Ana, Mike and Jenna for giving us the opportunity to work on such an exciting project.
