Branding
Naming
Website
Activation
We translated the property's strategic positioning into a contemporary and relatable name, emphasising the modern aesthetic, modified work purpose, and modular office spaces. The name "The MOD" was chosen for its meaning and appeal, representing professionalism with personality and a space where business growth is enjoyable.
The MOD's brand value proposition is straightforward.
A simple logo refresh wasn't sufficient; we developed a value proposition that resonated with potential customers, and then created a visual language and brand voice to bring it to life.
The visual style, color scheme, photography, and tone of voice were designed to position The MOD as a transformative catalyst.
"Kinsman Design has created remarkable work for The MOD building that helped us define not just this individual building but the new direction in which we are heading as a group"
Ben Wong
Assistant General Manager,
Towereed Properties Development Ltd
A comprehensive go-to-market strategy was implemented for The MOD, including print, social media, and OOH campaigns.
Thanks
Special thanks to Ben, Norman, and Jeff for their excellent teamwork on the project.