Responsibility
Our efforts in guiding our clients in making more informed branding choices for the future.
We help brands make a positive impact by embedding purpose at their core. Our creative and strategic expertise encourages consumers to choose options that benefit both their health and the planet.
Progress
Supporting the UN's sustainable development goals
While we support all of the 17 goals, we feel we can make the most impact by focusing on these four initially:
Goal 5: Equality
Goal 8: Decent work and economic growth
Goal 14: Life below water
Goal 15: Life on land
Life on land
To combat climate change, we are working with solar power start-up brands in the UK
Life below water
We're helping green-tech companies in the UK and Europe to help monitor the underwater environment.
Sustainable branding solutions
Where possible we help clients to choose sustainable options for their packaging and the printed materials.
Equality
We’re supporting equality through our hiring at our group agencies in Asia – and currently more than 50% of our workforce are women.
Greener future
We are members of the UK business coalition, advocating for a cleaner, greener, and fairer future for everyone in the UK.
Equal opportunities
We’re supporting inclusion and equal opportunities for people with disabilities. Wojtek Czyz – a Paralympic athlete and ambassador for disabled people – took up the role of Managing Director of the www.BaseCreate.com group New Zealand office in Hamilton in 2021.
Impact with
our clients
clients
Here are some examples of our recent work, demonstrating the commercial success and customer demand for responsibility-driven branding and activation.
