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View View

Case Study© 2022

building space for inspiration

The WhitneyHong Kong© 2022

The Mod Key Visual Highlighting Brand Identity

Industry

Real Estate

Building an elevated brand for a landmark high-rise

The Whitney, a modern office tower by Texwood Group in Hong Kong’s Kwun Tong district, is designed for leading companies and professionals with a focus on innovation and boutique style. Texwood Group enlisted Kinsman Design to create a brand that matches the building's prestige.

The Whitney, a modern office tower by Texwood Group in Hong Kong’s Kwun Tong district, is designed for leading companies and professionals with a focus on innovation and boutique style. Texwood Group enlisted Kinsman Design to create a brand that matches the building's prestige.

The Whitney Website Design Showcasing Brand Elements

Bringing the brand to life

Drawing inspiration from iconic buildings in cities like New York and London, we named the property "The Whitney" for its association with the Whitney Museum of American Art, symbolizing creativity and contemporary art, aligning with Texwood Group's vision.

Synergy between space & creativity

The Whitney combines space and creativity, mirrored in our seamless one-page website design, which balances space, design elements, and information to present The Whitney engagingly.

"Kinsman Design has created remarkable work for The Whitney building that helped us define not just this individual building but the new direction in which we are heading as a group"

Ben Wong
Assistant General Manager,
Towereed Properties Development Ltd (Texwood Group)

The Whitney Brand Materials Including Stationery
The Whitney Brand Materials Featuring Stickers

Taking inspiration from typographic posters, street signs, universal iconography, and other design elements found in urban environments.

The brand identity reflects The Whitney’s modern reinterpretation of industrial American loft-style workspaces. Each component is sophisticated, identifiable, and communicates an urban twist, incorporating contrasting colours, iconography, and bold typography. The Whitney’s full logo is contemporary with urban inspiration, while the simplified 'The W' icon quickly represents the brand.

The Whitney Website Design with Map
The Whitney Map Highlighting Building Location

Thanks
Many thanks to Ben, Jeff, and Norman for the chance to work on this inspiring project.

Kinsman Chester

Regus House, HeronsWay, Chester Business Park Chester, CH4 9QR

01244 264156

hello@kinsmandesign.co.uk

Kinsman London

70 Yvon House Alexandra Avenue, London, England, SW11 4GA

helloLondon@kinsmandesign.co.uk

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