We began by uncovering insights into Muon's purpose, vision, and values, and helped define a purpose-driven strategy.
By combining trend research and market analysis, we discovered key insights that informed the brand strategy and core experience.
The photographic style highlights the brand strategy with action shots emphasising nature-inspired functionality and versatility.
A clean and modern brand identity was developed that reflects the simplicity of the value proposition, conveying a message of trust and inclusiveness.
uncluttered connected design elements
Kinsman Design created comprehensive brand guidelines, covering identity, design system, and digital applications, to ensure brand partners could execute on-brand communications across all channels.
"Great work"
"Working together we created a brand that has been very well received by the market."
“We approached Kinsman Design after seeing their work for TENCEL™ – because we needed to find a creative agency for our new athleisure concept that understood the functional and sustainable aspects of our brand."
Antonia Bekiaris
Founder
Muon Activewear
A direct, motivating brand voice that connects with customers.
Kinsman Design developed a fearless, fun-loving, and dedicated brand voice, capturing the essence of Muon's sustainable products that reduce your carbon footprint.
Muon was transformed from a standard activewear brand to a contemporary, consumer-centric brand that speaks the language of its audience.
The distinctive curves of the brand identity served as the foundation for developing a set of digital-friendly icons designed to maintain readability across various sizes, from tags to social media.
Thanks
Many thanks to Antonia and the Muon team for being a cool client.
