237% Increase
Post-launch, the website saw a 237% rise in organic traffic, with users engaging more deeply and staying three times longer.
Alibaba founder Jack Ma's new vision
Revived by Alibaba founder Jack Ma in 2016, the estate in Entre-Deux-Mers embraced a forward-thinking approach, honouring its rich history as a pilgrim rest stop, family home, and vineyard.
Driven by the concepts of ecosystem and equilibrium, we emphasised the harmony of all the interworking elements.
Translating offline experience online
The meticulous design ensured a seamless experience across devices. Through engaging visuals and informative text, the site simplifies brand communication. Parallax scrolling adds depth and engagement.
Parallax scrolling adds depth and engagement.
A writing style that is vivid, concise, and natural, free from pretension.
Copywriting mirrored the design ethos, vividly portraying Château de Sours' sustainable and innovative winemaking practices.
Photographs captured the vineyard's unique essence, enhancing the overall brand narrative of Château de Sours.
