Case Study© 2023
Dead Sea in every bottle
Sela SkincareJordan© 2023
Industry
Consumer ProductsSela - A Blend of Ancient and Modern Beauty
Sela is a skincare brand featuring mineral-rich Dead Sea mud from Jordan, based on a 2,000-year-old beauty formula from biblical times, enhanced by contemporary French beauty techniques. With a diverse product lineup, they enlisted Kinsman Design to build the brand from scratch, including naming, primary and secondary packaging design, print materials, point-of-sale displays, and social media assets.
The primary challenge was to integrate the raw, natural healing properties of Dead Sea mud with the elegance of a high-end skincare brand. Inspired by the Jordanian landscape, we created a unique color palette for over 30 SKUs, merging tradition with modernity to craft an innovative and captivating beauty brand.