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Case Study© 2023

Dead Sea in every bottle

Sela SkincareJordan© 2023

Sela - A Blend of Ancient and Modern Beauty

Sela is a skincare brand featuring mineral-rich Dead Sea mud from Jordan, based on a 2,000-year-old beauty formula from biblical times, enhanced by contemporary French beauty techniques. With a diverse product lineup, they enlisted Kinsman Design to build the brand from scratch, including naming, primary and secondary packaging design, print materials, point-of-sale displays, and social media assets.

The primary challenge was to integrate the raw, natural healing properties of Dead Sea mud with the elegance of a high-end skincare brand. Inspired by the Jordanian landscape, we created a unique color palette for over 30 SKUs, merging tradition with modernity to craft an innovative and captivating beauty brand.

Kinsman Chester

Regus House, HeronsWay, Chester Business Park Chester, CH4 9QR

01244 264156

hello@kinsmandesign.co.uk

Kinsman London

70 Yvon House Alexandra Avenue, London, England, SW11 4GA

helloLondon@kinsmandesign.co.uk

CHESTER
CHESTER
LONDON
LONDON