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Case Study© 2022

Island of new possibilities

NUSTAR ResortPhilippines© 2022

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Creating the Digital Presence for NUSTAR – A Luxury Resort in Cebu

NUSTAR is a top-tier 5-star resort in Cebu, Philippines, developed by Robinson Land, a leading developer in the country. The resort epitomizes luxury with exceptional gaming, entertainment, events, and exclusive shopping and dining experiences. Blending a stunning island setting, the vibrant Philippine spirit, and exceptional hospitality, NUSTAR Resort and Casino offers unparalleled experiences for families, friends, and professionals globally – thrilling entertainment, tailored services, international cuisine, and premium shopping.

Robinson Land engaged Kinsman Design to transform their brand concept into a digital experience. The main challenge was to define the brand and market personas to reflect NUSTAR’s dynamic market presence.

"Great teamwork. Great job."

“Kinsman Design helped us define the NUSTAR brand, and its different market personas which later on created the online customer experience appropriate to each. I feel a sense of pride in what we achieved working together for the website launch. Great teamwork. Great job.”

Elizabeth Gokauchi
Senior Manager – Brand Marketing
NUSTAR Resort & Casino | Universal Hotels and Resorts

Thanks
A heartfelt thanks to Elizabeth and the NUSTAR team for this incredible opportunity.

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