Excellence in everyday wellness

Kinsman Design crafted a wellness-centric shop-in-shop for Dufry, featuring an array of health-oriented products such as Manuka honey and herbal medicines, catering to the rising demand for wellness items in travel retail.

To achieve success, Kinsman Design balanced Dufry's existing brand colours with a new branding system that exudes warmth and approachability. The outcome is a unique and welcoming retail brand environment that highlights the wellness concept effectively.