Case Study© 2022
Guilt-free. 100% handmade healthy dough
CrustaHong Kong© 2022
Our daily bread – the healthy way
Crusta, a fresh brand specialising in "100% handmade healthy dough" for pizzas, pies, and other dishes, sought Kinsman Design's expertise for their branding. We crafted a brand strategy and created their brand identity along with activation materials.
The primary challenge was balancing the messaging between emphasising the delightful taste of their products and conveying the health benefits of their wholesome, natural ingredients. To address this, we designed a colourful and playful visual identity for the logo and product photographs, complemented by an information sheet and other materials. These explained why their unique ingredient mix makes their offerings a healthier choice compared to others in the market.