Honouring their legacy
The revamped brand identity emphasises CITIC Capital's iconic star, making it larger and more dynamic to symbolise their heritage and future aspirations.
"We really appreciate their dedication to quality."
"Kinsman Design undertook the brand repositioning and refreshment for CITIC Capital and one of its major subsidiaries – two very important projects for our group that focus on building a stronger global image.
Kinsman Design led our team through a range of strategic recommendations and designs that we refined together through a highly collaborative approach.
The new design helps clarify the brand difference and leadership position of CITIC Capital and its subsidiary. We really appreciate their dedication to quality on these projects and meeting our needs."
Cindy K. K Tam
Director
CITIC Capital
Colours that show contrast
A grey palette was chosen to reflect the stability of their investments, with contrasting greys and whites highlighting their unique approach and ability to simplify complexities.
