the thought and wisdom of man
Brand Strategy
Androsophy was created to blend men's insights with child-rearing without sacrificing style. It supports fathers in their parenting journey with products they are proud to use and display. We helped solidify this vision by crafting a cohesive and insightful concept based on 'the thought and wisdom of men,' shaping a brand that offers a variety of products for fathers and their families.
The name 'Androsophy' combines 'Andro-', meaning male, and 'sophy', meaning thought or wisdom.
It embodies a brand that understands men's thoughts and needs, offering functional and stylish products that men desire.
Creating happier families through empowered fathers, we developed a sophisticated brand identity that resonates with modern fathers, balancing design elements with a clear, uplifting voice.
Blending human-centered design elements with a clear, uplifting tone that resonates with customers on their level.
Showcasing the father-child connection
The logo design process focused on Androsophy's core value: the deep connection between father and child, nurtured by an empowered man and family.
The design features soft, curved shapes that form a lowercase "a" and resemble a baby in a carrier held protectively by a father. The bold, sans-serif wordmark adds a strong, contemporary feel, resulting in a modern logo that fits a child-focused brand and aligns with the brand strategy and name.
To bring the value proposition to life, we crafted an identity that harmonizes the softness expected from a children's brand with the sophistication aimed at 'cool' fathers. Every element, from typography to color scheme, was designed to strike this balance with strategic and aesthetic precision.
The typography was chosen to be versatile and approachable, suitable for both print and digital applications.
We wove the same compelling story through visuals and content across various touchpoints, establishing a cohesive and strong foundation for brand building.
Expressing the proposition 'the thought and wisdom of man' involved creating marketing materials, packaging design, and brand guidelines that ensure simplicity and clarity, transcending language barriers.
Thanks
We are incredibly grateful to Asaki for the opportunity to work on this project.
