Branding & Marketing Agency

Bringing ideas to life

Hong Kong Airport

Harry Wright

Sela Skincare

Sorin

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Start Me Up

Dufry

Crusta

What we do and why

Design for your whole journey

Brand Strategy

Brand Design

Packaging

Web Design

Digital Marketing

Ad Campaigns

Design for your industry

Corporate

Consumer Products

Hospitality

Fashion & textiles

Manufacturing and industrial

Technology

Food & Beverages

Logistics

Health & Wellness

Real Estate

Education

ESG & Sustainability

News and Insights

Time for a brand check-up?

Branding in the metaverse

Creating Positive Impact

Let's talk

Success

App Design

Box Packaging Design

Brand Activation

Brand Activation Campaigns

Brand Activation Events

Brand Activation Strategy

Brand Architecture

Brand Architecture Framework

Brand Architecture Strategy

Brand Building Guidelines

Brand Color Guidelines

Brand Communication Strategy

Brand Consulting Agency

Brand Creation Agency

Brand Design Agency

Brand Development Agency

Brand Guidelines Typography

Brand Identities

Brand Identity Guidelines

Brand Management

Brand Naming

Brand Positioning

Brand Positioning Analysis

Brand Positioning Mapping

Brand Positioning Research

Brand Reposition

Brand Positioning Strategy

Brand Research

Brand Strategy Agency

Brand Strategy Consulting

Brand Strategy Research

Brand Style Guide

Brand Toolkit

Brand VIdeo

Branding And Marketing

Brochure Design

Brochure Design Agency

Business Card Design

Catalogue Design

Company Logo Design

Content Creation

Content Marketing

Content Production

Content Strategy

Content Writing

Corporate Branding Agency

Corporate Identities

Corporate Logo Design

Creative Agency

Creative Content

Creative Design

Design Agency

Design Strategy Agency

Develop Positioning Strategy

Digital Brand Guideline

Digital Content Marketing Agency

Direct Mail Design

eCommerce

Ecommerce Agency

Error 404

Exhibition Design

Flyer Design

Food Packaging Design

Full Service Branding Agency

Global Branding Agency

Graphic Design

Healthcare Branding Agency

Hospitality Branding Agency

Logo Design

Logo Design Guidelines

Luxury Brand Positioning

Luxury Branding Agency

Marketing Strategy Agency

Marketing Video

Mobile Apps

Multi Brand Strategy

New Brand Strategy

Package Design

Packaging Design Agency

Print And Consumer Collaterals

Privacy Cookie Policy & Terms

Product Design

Product Logo Design

Product Marketing

Product Package

Product Positioning

Real Estate Branding Agency

Rebranding Strategy

Responsive Web Design Company

Restaurant Branding Agency

Retail Design

Retail Experience Design

Retail Space Design

SaaS Content Marketing Agency

Shopify Web Design Agency

Sport Branding Agency

Stationery Design

Styleguide

Thanks for reaching out

Team

Winning hearts and trust

Types of Brand Architecture

UI and UX Designs

User Experience UX

Video Content

Video Production Agency

View View

Case Study© 2019

Unlock your lifestyle

PrezlockHong Kong© 2019

Revolutionising personal padlocks with prezlock

KW Locks is a leading OEM manufacturer producing locks for prominent global lock brands. The industry generally prioritises security and functionality, with limited innovations. However, KW Locks identified an opportunity to create a new category of padlocks, called 'lifestyle locks,' aimed at Generation Z and designed to be more personal. They developed a unique shape for the padlock and fingerprint keypad, ensuring each padlock is personalised, eliminating the worry of losing a key. The padlock is designed to be versatile, suitable for a wide range of applications, from school lockers and the gym to short-term bike parking.

KW Locks partnered with Kinsman Design to develop the Prezlock brand from the ground up, including a strategy for launching in the US market via a custom eCommerce site. The brand development process began with strategic workshops and rapid-prototyping sessions, working closely with the founders to define the brand's purpose and competitive edge. Through a combination of research on worldwide trends and market analysis, we uncovered insights that shaped the brand strategy and core experience.

The name "Prezlock" was selected as it alludes to the finger-press unlocking feature. It was chosen as the final option after evaluating various naming possibilities in different contexts, considering its sound, rhythm, and ease of pronunciation.

A bold brand that embodies the company's vision and positions Prezlock as an innovator in its market.

Prezlock was selected as the final name as it hinted at the finger-press unlocking.

The name 'Prezlock' was selected as the final option after evaluating a range of naming possibilities in various contexts, considering its sound, rhythm, and ease of pronunciation.

We crafted a brand voice that is bold, energetic, and passionate.

"a great collaboration over almost a year"

“Prezlock is a disrupter in the lock industry – with a fingerprint key and a customisable funky design, it was designed to appeal to style-conscious teens to 30s for students, gym and luggage.

We partnered with Kinsman Design to help us to define the brand strategy, identity, eCommerce and activation plan. We had a great collaboration over almost a year, and as we were breaking new ground with the product, the business model and positioning needed many rapid adjustments and calibrations until we found the sweet spot with the target customer group."

Paul Tsui
Founder and CEO
Prezlock

The brand narrative focused on the end consumer benefit of 'peace of mind,' highlighting the security provided by personalised fingerprint unlocking.

We created a set of functionality icons optimised for digital use and visibility at different scales.

A colour palette was chosen to reflect the energy of change.

The brand identity included a cohesive visual language, colour scheme, photography, and tone of voice, all working together to position the brand as a catalyst for change. 

Thanks
Many thanks to Paul for providing us with this exciting opportunity.

Kinsman Chester

Regus House, HeronsWay, Chester Business Park Chester, CH4 9QR

01244 264156

hello@kinsmandesign.co.uk

Kinsman London

70 Yvon House Alexandra Avenue, London, England, SW11 4GA

hello@kinsmandesign.co.uk

CHESTER
CHESTER
LONDON
LONDON