
We delved into Mémoire’s essence, exploring their core values and unique market position.
Through interviews and brand workshops, we unearthed the essence of Mémoire’s brand, recognizing their engagement and bridal ranges as key elements of their American acclaim and pride.

Crafting a vibrant, passionate brand voice that mirrors the product and company’s spirit.
We formulated a new brand strategy and value proposition centered on 'How memories are held,' emphasizing the superior quality and craftsmanship of Mémoire’s jewellery, designed to preserve precious memories for a lifetime.

A cohesive visual design system to ensure impactful communication across all platforms.
We actualised this vision by curating jewellery showcases, redesigning packaging, creating a new visual aesthetic, and launching comprehensive print and social media campaigns. These enhancements elevated Mémoire’s brand, solidifying its position as a leader in the memory jewellery market.

