Case Study© 2015
Diamonds for generations
DehresAPAC© 2015
Industry
Consumer ProductsRevitalising a premier diamond trading brand
Renowned in the jewellery industry, The House of Dehres is a top dealer in luxury diamonds and fine jewellery, catering to an exclusive clientele. Dehres enlisted Kinsman Design to rejuvenate its brand in preparation for business expansion. The task was to align the brand experience with the company’s growth plans.
The main challenge was expanding Dehres' market reach while maintaining its premium reputation for quality, integrity, and personalized service. We created distinct product lines for different customer segments, refreshed the brand design system, introduced new model photography, and designed new packaging and initial website templates.