Case Study© 2016
Re>PalAustralia© 2016
Redefining the pallet market with Re>Pal's ThermoFusion™ technology, using ocean-recovered plastics to create pallets that are more durable, affordable, and environmentally friendly than wooden ones.
Re>Pal, a producer of plastic shipping pallets, aimed to revolutionize the market with a cutting-edge, cost-efficient product. Utilizing their unique ThermoFusion™ recycling process, they overcame the traditional cost limitations of plastic pallets.
Kinsman Design collaborated with Re>Pal to craft a brand strategy highlighting the ecological and practical benefits of their pallets over wood alternatives. The brand’s message, focused on sustainability and affordability, was shared via trade shows, print ads, and social media platforms.
Many wooden pallets see single-use before disposal, a troubling statistic driven by cost differences. Re>Pal’s innovative technology bridges this gap, making plastic pallets more accessible and cost-effective.
